Daniela Gregis SS26

Light, color, joy “…ma perché rosa?” That is the title of Daniela Gregis SS26, and the whole show felt like stepping into her idea of sun and seaside. She brought this soft, warm atmosphere into Milan Fashion Week with a stage built in beige and white, full of irregular cut-outs that mimic rocks or cliffs by the shore. Right next to it was a huge window that let the light spill in. It was artificial this time because the weather was miserable, but honestly it still felt poetic in its own way. The runway itself wasn’t linear. It moved in little paths, almost like those wooden walkways you take toward the water. Because of that layout, I managed to capture some layered compositions of the final walk with several models crossing in different directions in the same frame. It looked beautiful in motion and even better frozen in a single shot.

Here are three of my favorite moments from that final walk:

The show felt minimal, yet I ended up capturing so many beautiful and poetic moments on the runway. The models were styled like people who live close to the sea, and there were hints of a fishing village vibe in the design and styling. I know that sounds questionable, but it worked in a very Daniela Gregis way. There were so many small details that you could easily miss if you blink too fast: white painted fingers, bare feet brushed with what looked like sand, mismatched shoes, worn out crochet bags and ponytails painted white. These are just a few of the details I noticed. Did you spot anything else that I might have missed?

Overall, this show felt personal and nostalgic, almost like a poetic love letter to a seaside town. I actually prefer the side profiles of the models more than the front shots. There is something so dreamy about seeing them against those tall walls, turning toward the (artificial) sun. It just feels softer and more emotional.