This is my third season photographing people during fashion week and it have always been a hot spot not only for brands to show their new collection but also for attendees and fashion lovers to show-off their style. Here are some of my favorite looks:

Let’s be honest, not many people are actually giving when it comes to style. True style is personal. You simply cannot fake it.

Outside fashion week, I see a lot of outfits that feel like color explosions. Clashing shades, awkward silhouettes, mismatched layers. Some are just unflattering, whether it’s the styling or simply that the clothes don’t suit the person.

But the worst, in my opinion, are the ones chasing the “WOW” factor. You know the type. Loud colors, exaggerated shapes, or just too much of everything. Sure, it grabs attention, people stare, photographers take photos. But it’s not a good “wow,” at least not to me.

On the flip side, some people just have it. Effortless vibe, no gimmicks. Sometimes I confuse people who are just trying to get through the crowd with clout chasers, because after a while, everything and everyone starts to blur together. In fact, passerbys often have more vibe than the ones begging for attention.

Like this one guy, for example: Esselunga bag in one hand, a bottle of wine in the other. The clothes he had on weren’t exactly flattering, but the mismatched layers were weird enough for me to mistake him for a clout chaser. And honestly, this look kinda works.

Aaanyway, here’s a gallery of photos of FW25. I was a bit disappointed by the lack of strong looks this season, but hey — there’s always next fashion week.